Built a portfolio strategy based on brands’ right to win, size of opportunity and segment economics.  Portfolio strategy reversed a 2.4% volume decline for a leading U.S. brewer.

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Identified the root cause of a global beverage company's portfolio decline through consumer and competitor research.  Launched two new products to close portfolio gaps. Resulted in a +1.8% volume trend improvement.

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Created an integrated framework for setting commercial targets and allocating resources for a U.S. consumer goods company. Optimized brand resources based on business opportunities and shifted resources towards high-potential markets. Resulting in a ~3x improvement in commercial investment.